By The Institute for Business Competitiveness of Castilla y León (ICE) and the AIR Institute are organising the "Workshop on the Digital Transformation of SMEs: New Digital Paradigm to Boost Your Business", within the framework of the Centr@tec programme. The event will be held in the Assembly Hall of the Polytechnic School of Zamora on 17 May and online on 18 May 2023.
The workshop will focus on providing knowledge on digital transformation to raise awareness of how SMEs can transform their business with the incorporation and development of such technology. This training aims to inform companies in Castilla y León about the innovations and improvement options that can be incorporated into their production processes to optimise costs and improve their competitive position thanks to digital transformation.
Those interested can register for free at the following link:
https://forms.gle/wqKgmEaCB51fyS1H9
17 May 2023 - IN-PERSON EVENT
10:00 Registration and welcome.
10:15 Presentation of the Centr@tec programme.
Mr. Juan Manuel Corchado. Air Institute.
10:30 Introduction to Digitalisation.
Mr. Javier Parra. BISITE Research Group.
11:15 Introduction to Digitalisation: Competitive Situation.
Mr. Javier Parra. BISITE Research Group.
12:00 Coffee Break
12:30 Administration and Organisation Structures and Apps Technical Office Structures and Apps (Planning)
Mr. Javier Parra. BISITE Research Group.
13:30 Reflection: How can we apply these technologies in our company?
14:00 Closing of the workshop
18 May 2023 -ONLINE
10:00 Customer management and e-commerce applied to the sector of interest
D. Javier Parra. BISITE Research Group.
11:00 Digital marketing management applied to the sector of reference
D. Javier Parra. BISITE research group.
12:00 Coffee break
12:30 Digitalisation of processes and logistics (manufacturing, quality, maintenance, process control, etc.)
Mr. Javier Parra. BISITE research group.
13:30 Reflection: how can we apply these technologies in our company?
13:45 Conclusion
14:00 Workshop end